Stocks, Futures and Options (SFO™)
Now in its sixth year, SFO Magazine is proud to welcome Heather Larson-Blakestad as its new executive editor. She brings a fresh outlook and exciting editorial vision to the publication. Larson-Blakestad has seven years experience writing for, editing and managing custom financial publications, giving her the experience to lead SFO forward. Her energy means positive changes for the magazine are already underway and more will be implemented in the coming months, all with an eye to boost readership and improve quality.

SFO has always been a place for active traders to find consistently useful and cutting-edge articles on markets, trading strategies, technical methods and trading systems. Under Larson-Blakestad’s direction, the magazine plans to use this solid base as a foundation on which to build a community from individuals—our readers, contributing authors, industry insiders and staff members. The goal is to provide an arena where individuals can share their experiences and insights for the benefit of each other. As a result, readers will come to the magazine first for the information and knowledge they seek.

The magazine continues to draw top authors, traders and financial industry experts, including John Murphy, Steve Nison, John Bollinger, Linda Bradford Raschke, William O'Neil, Darrell Jobman, John Carter, Harry Dent, Jon Najarian, Ken Shaleen, Michael Covel and many others.

Readers find exceptional educational content within the high-quality pages of SFO that they can't find anywhere else. Because of this, subscriber involvement is high, guaranteeing advertisers an active and close reading of the publication.

Check out some of the initiatives the staff is working on for the second half of 2007:
• Forex: With individual traders intrigued by the liquidity,  volatility and multiple global market opportunities within
the $1.9 trillion forex arena, SFO is increasing its coverage
of this hot market, including articles on specific tools for
money management and technical trading strategies
to market outlooks.

• Stocks: SFO is ramping up its coverage of the U.S. equity market with a move toward regular sector coverage and a specific trade of the month.
Wondering which equity market sectors are hot and which you should avoid? SFO has the answers.

• Lifestyle: Recognizing that readers are more than just traders, SFO is expanding into lifestyle coverage with articles aimed at helping traders balance the demands of trading with enjoying the fruits of their success.

Looking ahead to the next two months of coverage:
• July, psychology of trading: Critical mindsets needed to successfully trade; Elliott wave analysis as a reflection of social mood and psychology of the markets, including the current socionomic situation in the U.S. and how it
may affect the markets; balancing demands of trading and life; tracking the psychology of the stock market; identifying the illusion- and emotion-
based options player on a chart; and trading neuropsychology. Plus: Mid-year commodities report, last year’s losers are this year’s winners; understanding the Greeks for stock trading; and extended hours trading strategies for stocks.

• August, trading systems: Investigation of popular trend following systems recent underperformance, changes in price action due to saturation of trend following systems, the turtle traders’ system, avoid getting burned by a trading system, and characteristics needed to be a good trading
system user. Plus: Finding the true value of a stock, will the Fed kill the carry trade, intraday forex binary trading, determining when it’s appropriate
to fudge on a technical indicator, and advanced options valuations and risk.

In house, our talent line-up is strong and boasts one of the best teams among financial magazines.

Kira McCaffrey Brecht, senior editor, has been with the magazine since November 2002 and has helped it grow into the esteemed publication it is today. Brecht brings a deep base of financial markets savvy to SFO, garnered from her 16 years of experience in the business. Starting out as a wire service news reporter on the trading floor of the Chicago Board of Trade, Brecht quickly learned the ins-and-outs of the futures industry, and worked her way up to the role of Chicago Bureau Chief of Futures World News. Brecht increased her knowledge base through work as a technical analyst at MMS International, where she provided institutional clients with intraday analysis and commentary on the fixed income cash markets. Throughout her career, Brecht has provided commentary and analysis on a variety of markets, including spot foreign exchange, the major U.S. stock indexes as well as all the major commodity futures markets.

Megan J. Milliken, assistant editor, is growing into an outstanding staff member. She hails from New Orleans, La., where a passion for sustainable business germinated shortly after a side swipe from Hurricane Katrina inundated her mother’s home. Milliken attended Loyola University in Chicago where she studied post-colonial literary theory, mystical theology and continental philosophy. She's a real treat at dinner parties. Megan is also co-editor for the Chicago site of www.worldchanging.com.

Sara Kies, creative director, and Katie Mihalakis, senior designer, provide outstanding designs that are easy to read and attract readers to the magazine. They create a unique look for SFO, making it stand out among its peers.

Look for a more comprehensive and cutting edge SFO in the months to come. Don't miss out on the opportunity to be part of the ongoing surge that SFO is attracting within its readership and advertising circles. The magazine delivers a high-value target audience to advertisers that captures reader attention and reinforces brand identity. Whether your advertisement is a fractional unit or a two-page spread, your message will highlight your firm as a specialist.

Media Contact:
Patricia Campbell
(312) 775-3411
pcampbell@pfmail.com

Angela Kotso
(312) 775-3047
akotso@pfmail.com

August 11, 2005

Stocks, Futures and Options (SFO™) Magazine Names Shelly Gates as Associate Publisher

CEDAR FALLS, IOWA,  August 11, 2005 – SFO magazine, The Official Journal for Personal Investing in Stocks, Futures and Options, now nearly four years into publication, has appointed Shelly Gates as associate publisher, announced Russell R. Wasendorf, Sr., the magazine’s creator, founder and publisher. Gates currently directs all aspects of production, advertising, marketing, and circulation for SFO, and assumes the associate publisher position immediately.

“Shelly and the entire creative department under her direction were instrumental in bringing SFO to life,” said Wasendorf. “Matched with our unparalleled editorial team led by Gail Osten, they have proven to be the best publishing talent in the industry. Each month, we put together a series of feature stories, informational bulletins, and content in a format that is readable, and sophisticated, which our readers value and which is making our presence an industry force,” he said.

“This announcement gives me great pride and ensures that SFO has extensive leadership bench strength in-house,” he added. “We will work extremely hard to continue providing the quality of design, content, and readability our readers have become accustomed to,” he added.

SFO is designed to provide investors and retail traders an educational resource in the ever-changing financial marketplace. The focus on global and national news in both equities and derivatives markets coupled with commentary from industry experts serves up information readers can use to shape their personal investing and professional trading strategies. SFO was created to arm the trading community with the finest and most current information possible. Readers receive updates on new and retooled products, strategies and regulatory trends with an emphasis on quality topical research. SFO’s current circulation is more than 100,000 subscribers plus newsstand sales and online readership.

Media Contact:
Patricia Campbell
(312) 775-3411
pcampbell@pfmail.com