DEAR ADVERTISERS,
The past 20 years have seen dramatic changes in how people receive, gather and share information. Media outlets that refuse to acknowledge and move forward with these developments are doomed to failure. SFO is not one of those.
The reality is that traders are online and mobile with their trading. They are used to receiving their breaking news electronically. It only makes sense that a monthly magazine dedicated to this audience should adjust to meet readers where they are.
So it is that SFO has made the decision to switch to an all-digital magazine. None of the content or design of the print magazine is being sacrificed in this conversion. In fact, an e-magazine allows us to provide even more educational material to readers in an environmentally conscious manner.
At their fingertips, readers can link to related articles for more information on a topic. They can listen to an author share his or her reasons for writing an article and learn for whom it is best suited. Readers can view committee hearing recordings or other related video and audio files on trading news.
These elements will make SFO an even more valuable educational tool for our readers, reinforcing their loyalty to the publication and our other periodicals.
And it’s not just the editorial content our readers will value more. More than 60 percent of subscribers have responded to an ad in the former print publication. This shows they view advertising as useful information. The multimedia functionality of ads and the direct links to companies will be a welcome upgrade and used by readers.
SFO’s conversion to an e-magazine is a great opportunity to take your advertising campaign to the next level. I encourage you to call Stephanie Rottinghaus to learn more about our digital philosophy and how we can make it work for you. Also, take some time to review our e-magazine orientation online. I know the possibilities will hook you right away.
The move to an all-digital delivery is just the next step for SFO. I’m sure in 10 years, we will look back on this change with nostalgia and think about how far we have come. SFO is not a publication that mourns the demise of print. Rather, we embrace the future and ask you to join us there.
Sincerely,
Heather Larson-Blakestad
SFO executive editor